KT MILLER | Brand Identity

BRAND IDENTITY

for a tech start-up

Services included:

Logo & App Designs

Visual Identity

Business Card & Letterhead
Branding Guidelines

UI/UX Assistance

Website Design

Social Media Assets

Marketing Strategy

When the co-founders for Delve & Fathom approached me to develop the visual identity for their brand and products, they were a recently established tech start-up with aspirations of improving the field of interpreting by providing users with helpful resources and tools like their interpreter training app.

This was an opportunity to create branding and a visual identity that reflects the innovative and forward thinking nature of Delve & Fathom.

Logotype

The Delve & Fathom logotype is the business’ primary logo. It is intended to be used in all instances where the Delve & Fathom brand is being represented (e.g. marketing materials, letterhead, products, etc.)

The Delve & Fathom monogram logo is the business’ secondary logo. It is meant to be used only in instances where the full logotype may not be appropriate or to avoid branding repetition when the logotype is also used.

App Logo & UI Design

An app icon, logo and UI designs were created for the Ascend Interpreter Training app. The designs create a strong visual connection between the Delve & Fathom brand
and its product through the use of color and typography. The uses for this logo should be confined to just the
training app itself and promotional instances of the app.

Business Card & Letterhead

A simple, clean design that carries over from the business card to the letterhead and envelope, creates flexibility that allows for additional contact information and varying lengths of names and titles.

Color Palette

A dark blue primary color was generated to reflect sophistication and boldness balanced by the secondary colors to provide added depth as well as tranquility and harmony.

Branding Guidelines

Complete with mission statement and values, the branding guidelines not only serves as a reference guide for the visual elements of the brand but also to keep the brand from diverging from their original intention.